It seems like the world is on Facebook: individuals, giant companies and startups alike. The social network recently went public, allowing the average Joe to buy stock, and there’s even a movie about the social network. Like it or not, Facebook has become ubiquitous, and if you’re not using it for your small business–or not using it correctly–then you’d likely missing out on some benefits. This article will help you make the most of your Facebook experience.
Location, Location in Location
Since Facebook released the ability to customize your URL, a lot of users have jumped on the bandwagon. If you haven’t, you make it that much more difficult for potential followers to find it. If your URL is ”facebook.com” followed by a random string of numbers, how do they know your page is the official page for your brand? Creating a custom URL for your Facebook page helps verify authenticity and allows consumers to visit you more conveniently, much like purchasing a domain name for your stand-alone website.
Pay Attention to Insights
Facebook now shows statistics about your page as soon as you log on to it. You can collapse this information to see your wall, but you should take the time to read what it says before you do it. If you’re started a new campaign, the graphs quickly tell you if it’s increased followers or page views in general. However, Facebook’s proprietary statistics tool also includes information like how many users your posts have reached. This gives you an idea about which of your content is successfully spreading across Facebook, so you can shift focus when necessary. Additionally, you can use Insights to determine when your followers are most likely to positively receive your updates.
Time It Right
With social media, timing is important. Your posts may have a grand reception at 10 o’clock on Monday morning, but the same time on a Friday or Saturday could be a different story. Chances are, you may not be online at every time that your followers are, and if you are, you might not have the time for social networking. Consider an app like HootSuite that allows you to schedule posts during the busy periods. You don’t have to be glued to your keyboard to post engaging content to your Facebook page. Plus, you can re-post your best content multiple times per day with these tools, ensuring that time zones are no foe to reaching your target audience. With the new timelines, posts can quickly become lost, so a little repetition can go a long way. Just don’t overdo it.
The Footwork of Promotion
Just because you have a Facebook page doesn’t mean that anyone will see it, let alone become a follower. You have to actively promote your new timeline to let customers know you’re out there. Post the URL on your Twitter or Google+ page, if you already have one. Include the URL with your next newsletter. Share your content with other Facebook users to increase your reach. Add a Facebook icon to your company’s official websites, or include the link in the signature of your company emails. All of these practices are free, and you’ll be glad you did them.
If you business is considering advertising online, consider Facebook ads. These ads allow you to target users of every demographic–by age, location and interests, to name a few. Plus, you can specify how much money to spend per day, which makes this an invaluable advertising tool regardless of your budget.
When you take advantage of Facebook, it can benefit your small business in a huge way.
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